From today i am again starting writing my blog, with this blog i will be writing all the things that comes to my mind , some interesting stuff along with lot of crap. Well today watching the final of nach baliye – a dance reality show, lets talk about how these shows make money as the motto of this blog is “LETS MAKE LOTS OF MONEY, HONEY” so lets understand what is the business model of such kind of shows, why is every channel across is eager to host a reality show. First of all as obvious it’s advertising which is a known to all as a source of revenue for the channels, now the revenue is directly proportional to TRP (Television rating) which the show gets, which is calculated on a weekly basis more information about it later(their business model). So you will see a lot of stints and games ( rona – dona, fighting, walking out of shows) and other things. The other revenue earner is the votes that are sent through Phone calls and SMS. Now every sms that is send (Mind you that is worth 3 Rs compared to normal SMS that is 30 paise) every 2 rs goes to channel that means around 66 Percent and rest is kept by the service providers. So Don’t be amused when next time even if you are asked about what sari should be worn by which bahu (Ekta is capable of that… no offences .. I respect her a lot). The third revenue earner is the sponsorship for clothes, makeup, travel, car etc etc …. Which for sponsors gives them word to mouth publicity or in stylish terms called “Viral marketing” don’t forget I am MBA guys and at the same times gives lot of moolah to channels. These shows have also become a platform for promoting other shows and films ( don’t tell me you missed shahrukh khan’s promotion of his films on all the shows whether that was a singing competition ,dance competition or food competition). The another avenue of revenue for these shows is the feed that these guys sell to the news channel and radio channel (Now common what else will these news channel show for 24 hours) also it’s gives a great platform to sell merchandise for ex you will see boogie woogie dance track or Nach baliye songs, t-shirts etc etc .. so at the end its all the money honey and we will explore that together . So next time when you see the next emotional appeal from any participant or fight between the contestants or the judges think of the green bucks that these channels will be making . Between amir and sanjeeda have won the nach baliye 3 and man I must say sanjeeda is true a very beautiful girl .. chao guys me singing off … and going for research to bring you “all about money , honey” on some other topic.
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